`OTT Platforms in India have experienced significant growth in recent years, especially during the pandemic. The way people watch movies and other video content has totally changed. India is one of the fastest-growing OTT markets, with total subscriptions expected to increase from INR 19 billion in 2020 to INR 46 billion by 2022. A4o Having said that, here are the top 10 OTT platforms in India:
Netflix (OTT platforms)
Netflix, one of the world’s leading Over-The-Top (OTT) platforms, has revolutionized how people consume content. Originally launched as a DVD rental service in 1997, it transitioned into a streaming giant in 2007. The California-based company ranks 164th on the Fortune 500 list. It has offices in many countries, including the UK, Canada, France, India, and Japan. In India, Netflix has around 5 million subscribers and offers five plans, ranging from INR 199/month to INR 799/month
Disney+Hotstar
Disney+ Hotstar is a subscription-based video-on-demand OTT streaming platform in India. In 2019, Disney+ Hotstar emerged as a streaming platform that offers a mix of Disney, Marvel, Star Wars, Pixar, and National Geographic content, along with local movies, TV shows, and sports, especially in India and Southeast Asia. Additionally, it features live sports (like cricket and football), regional films, and exclusive original series. Furthermore, The Walt Disney Company acquired Star India, strengthening its presence in the market. Although Hotstar provides movies, web series, TV serials, and other content, its strong focus on live sports streaming has significantly contributed to its subscriber base of more than 8 million. Moreover, its plans start from INR 399 per year
Amazon Prime (OTT platforms)
Amazon Prime Video is a subscription-based streaming service provided by Amazon, offering a vast library of movies, TV shows, Amazon Originals, and live sports. The service was launched in India in July 2016. In addition to video streaming, Amazon Prime members enjoy benefits such as fast delivery of products (often within one or two days), streaming music, access to e-books, grocery shopping, and gaming. As one of the leading OTT platforms in India, Amazon Prime currently has around 10 million subscribers. There are two subscription plans available: INR 329 per quarter or INR 999 per year.
Zee5 (OTT platforms)
Zee5 is one of the leading OTT (Over-The-Top) services in India, owned by Zee Entertainment Enterprises. Launched in February 2018, ZEE5 is a subscription-based video-on-demand streaming service that provides content in multiple languages. Moreover, it is available on Web, iOS, Android, and Smart TV devices, making it accessible to a wide audience. Additionally, as a homegrown OTT platform, it has gained over 1.8 million subscribers. Furthermore, it offers original shows, TV series, movies, and music in 12 languages. Notably, the platform has a single subscription plan priced at INR 999 per year (currently INR 499 for a limited time) and supports streaming on up to three screens.
SonyLiv (OTT platforms)
Sony Pictures Networks India owns SonyLIV, which is one of the leading OTT platform providers in India. Notably, SonyLIV started in 2013 and offers a variety of content, including movies, TV shows, original series, live sports, and games. Additionally, it features content from partners like ITV and Lionsgate, further expanding its entertainment options. Moreover, the platform has gained over 1.81 million subscribers. In terms of pricing, it provides three subscription plans: INR 299/year, INR 399/year, and INR 999/year, catering to different user preferences.
JioCinema (OTT platforms)
JioCinema, a subsidiary of Reliance Industries’ Jio Platforms, is the most affordable streaming service in India. Launched on September 5, 2016, this subscription-based video-on-demand OTT platform offers a comprehensive content library that includes television shows, films, web series, documentaries, and music videos. Additionally, JioCinema provides mobile apps for Android and iOS, alongside its web application, ensuring easy access for users. Moreover, it holds over 7% market share in viewership, making it a significant player in the OTT industry.